Re-branding for a Fin-tech startup DATAPAD, as they enter a new stage of development. The brief was to establish a new identity for the company and all their new products.
The aim was ‘to embrace the new term of innovation and communicate it in a more contemporary and direct way to its audience. As well as positioning the brand as a player in their field, leaving behind the identity where the brand expressed itself as a singular product, and re-defining DATAPAD as an ecosystem of products and services.
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